PR Connections (Part 2)

PR Connections

Commentary, reflections and opinions about PR issues that I have found are listed below. For other PR connections check out my other blogs titled: PR Connections- Comment on Shelz & Neville Report & PR Connections (Part 1).

  • On PRWeek, I found an Opinion based article explaining a debate on ethics in PR.  Though this article came out in 2007 of February, its a great article that I think everyone should look into. The issue that I find questionable is concerning how PR people admit to being dishonest at times. A statement that stood out to me is this, ” The fact that PR people admit they need to lie occasionally is a sign of growing honesty and confidence in what they do.” Weird, huh? In my mind, I am wondering what do they think is right? Do they know the difference between morals and values?  Click to read the article called “OPINION: Honesty on display at Ethics Debate” and tell me what you think.
  • A website that I came across goes into detail about how the industry can manipulate you through public opinion and guess which one they choose.. Yes,  they chose Public Relations as one of the many professions that manipulate public opinions. Click to read more on “How the industry manipulates public opinion.”
  • Another issue that many people may not know about is accreditation for public relations professionals. They question why is it that they need to become accredited in order to pursue there career when they have been working in the industry for years. One main reason to become accredited is to help the continuous growth of the industry. Do you believe that its necessary for public relations people? Take a look at the video below and  you decide.

Video Titled: Is Public Relations Accreditation Worthwhile?

  • I came across a unique blog titled ” Why PR Sucks”. This blog was published by Todd Defern in 2004 from the blogging site PR Squared. A very unusual way to put it but he was very direct and truthful on what he believes why PR Sucks. There are different reasons why but he clearly defines which part in PR sucks. Read and tell me what you think about his blog.
  • In looking into public relations issues. I found a presentation concerning some public relations issues. The deception within media comes from the PR firms, who are  behind many company scandals; such as Walmart blogs,  When AOL apologies for release of user search data and  the Myspace glitch that gave hackers teen data. These are all dilemma and issues that PR firms have created. Take a look at this power point. Its short, simple and to the point.

Power point: Public Relations Issues

  • Another video that I will like to share with you is called “The Most Dangerous Ideas About the Future of Public Relations”. This video from Ad Age in 2004 asked the Advertising Editor Jonah Bloom with a running of only 3 minutes about why he thinks the future of public relations is a dangerous idea. When you listen to what he has to say, he is presenting his opinion and what he believes is about to come.  I do not totally agree but it is definitely something to think about when it comes to your future career going into shambles. Take a look and let me know what you think.

  • In this article, It states how bad PR forces Apple to reconsider banning a prize-winning satirist. This article was published on April 16, 2010… Yes, its a recent article and it surely explains why Apple wants to reconsider the resubmission of an app made by Mark Fiore. Funny thing about this is why would Apple ask you to resubmit something after banning it? Confused, huh?  Here is why: “Because the app satirized public figures in violation of its policies. Fiore did just that Friday morning, even though he says he feels a bit odd about it.” For more details as to why this was Bad PR, read the article here: “Bad PR Forces Apple to Reconsider Banning Prize-Winning Satirist”.

To read more PR connections, go back to the top of my blog and click the links to my other PR Connections. Thanks for reading and feel free to comment.


Top 10 Reasons: Why PR Students Should Blog

10 Reasons Why PR Students should Blog

To blog or not to blog, that is the question? Many PR students wonder if they should start blogging or what’s it like to blog. In this blog, I want to give you my top reasons on why Public Relations students should take that fun and exciting step to blog.

Before I give you the top reasons, I will like you to know that I wondered why should I start blogging?  “I feel like its my own”. Blogging gave me a confident feel to my writing and it feels like my opinion actually matters. YAY to all you bloggers out there!

Now back to the Top Ten Reasons Why PR Students should Blog:

  1. Gives a great Credibility: A public relations person needs to have credibility for support. When it comes to marketing a company, person or a product; having the credibility gives you  “integrity” to gain trust from your primary audience.
  2. Creates an Audience for the future: As a one begins to look for a company or a product to help with its PR, having an audience from just blogging will help you advertise who you are as a writer, which will benefit you as a whole.
  3. Expands your Writing Skills: In order to become a great writer, they say write until you can’t write anymore. The more practice and experience you have in writing , the better your writing skills will become.
  4. Gives a Reference for Resume: A key essential in all interviews is to have plenty of experience in whatever you do. With that in mind, if you feel that your writing is up to par and your confident in it, give them your blog as a reference to gain points in experience.
  5. Keeps you up to date with current events: In this day and age, things are continuously going on. With blogging you can subscribe to other bloggers that blog specifically on news related information. This will become your online source for current events.
  6. May connect you with a possible employer or client: Like any other social site, Blogging connects you with millions of other bloggers that have other PR agencies looking to connect with a possible employer. If they notice your blog, they may ask if you would like to be apart of there company.
  7. Helps you realize what you like to write about: Many of us do not know where to start when it comes to PR. It’s such a broad horizon with so many different opportunities. Utilizing a blog can help you explore many others and gather some ideas of where you’d like start.
  8. Helps  market a  favorite product or person: Blogging is all about the “public opinion”. When you blog as a PR student you are marketing some person or product in some way. With tags to your blog, the search engine links to your personal blog and it will be read by readers who want to hear your opinion towards that product or person.
  9. Helps you to have fun and become creative: Expressing yourself is a great feeling. Why not do so by blogging. As a PR student blogging gives a great opportunity for you to be creative, and have fun with what you are writing about. By being creative you can make or add your own theme that expresses who you are. This will help you to create “you” and  enjoy it as a whole.
  10. Great Use for Networking: As said before, connecting with others through blogging will benefit you. This allows you to network with friends, family, and acquaintances based upon your interests. Networking is a big part of public relations so this is just a plus when it comes to blogging.

From another person’s reason to blog. Here is a great video on Why you should start blogging. Period.

What do you think about my top lists? What are some other reasons why a PR student should start blogging?

Writing Email, Memos, and Proposals

Chapter 14

Book: Public Relations Writing and Media Techniques (sixth edition) by Dennis L. Wilcox

The Challenge of Managing Communication Overload

  • Public Relations Writers not only communicates to a broad audience, they communicate through personal things, such as emails, memos, phone calls, and face-to-face communication.
  • A smart writer follows the basic guidelines which are clarity, completeness, conciseness, courtesy, and responsibility… these things should be in all writings.

Memo’s should be on one page or less and state the key message immediately. A memo has five components: date, to, from, subject, and message.

Email is rapid and cost efficient. It is not, however, a substitute for personal one-on-one communication. Email is less formal than a letter, but more formal than a telephone call.

Increase the effectiveness of email by:

  1. Providing key information in the subject line
  2. Keeping them to 25 lines or less
  3. Using proper grammar, spelling, and punctuation

NOTE: Keeping things simple, short and to the point is a great way to reduce information overload.

Click this link for more detailed information on Chp 14 (in presentation format)

Social Media News Release

Social Media News Release

This video is shares an overview of Social Media News Release from RealWire

What is a Social Media News Release (SMNR)?

Social Media News Releases are a new kind of press releases. SMNR’s are taking advantage of the online and media tools in order to communicate a message to the “online” community. It includes videos; such as YouTube, images, hyperlinks and audio. It’s like blogging from a business aspect yet in a creative fashion.

Some say that Journalist love receiving Social Media News Release’s more than the printed paper version of news releases. Pretty cool, ey!

PR Practitioners should use SMNR’s instead of or in addition to a “regular” news release when they want to reach an online audience. In order for them to do so, they would have to go through the measures of submitting a SMNR to convey their story with their message to their online community. An advantage for PR people in submitting a Social Media Release is allowing the two-way communication between the PR practitioners and the audience.

For examples and more info, Go to the links below:

What do you think about SMNR’s? What are some better examples of Social Media Release’s than the ones shown above?

Five Steps to MultiMedia Storytelling

Five Steps to Multimedia Storytelling

In this course, taken at, you will learn the basic steps of telling your story with multimedia.

What I learned

By taking this course I learned how multimedia story telling uses certain ways of illustrating a multidimensional graphic. This uses strengths of each medium to tell a story in a way that draws the readers.  In order to do this, you have to use quotes for audio or video, that comes across in still photos etc… One example of this was Death Valley National Park. In this example, they used “dancing rocks” as a nonlinear format that readers can control how the story may go or how they read the story.

What surprised me

I was surprised at how stories can be interpreted and how they can be presented digitally. Most times when telling a story in a multimedia form we tend to get sidetracked by the actual message. Multimedia is more than a digital story, it’s a new way of going beyond print reporting.

I want to know more

I want to know more about the educational advantages of using  multimedia storytelling. How effective is it? Due to our reading habits as Americans, how will this help us to enhance our capabilities to want to read more books or even want to research more. Other than that, this is an amazing course at

~I advise anyone to take this course~

Jeff Houck with Pitching to the Media

Jeff Houck from Tampa Tribune

Jeff Houck is a food writer for Tampa Tribune and food blogger at The Stew on

On Tuesday, April 5th, I was privileged to hear Jeff Houck speak in my PR Writing Class about “Pitching to the Media’. His experience and knowledge with journalism has helped me to look the “fun” aspect of journalism. Not many people can say how effective and how fun journalism can be. Jeff Houck is a humorous and truthful person whose knowledge towards pitching to the media was very insightful.

Ten things when Pitching to the Media:

  1. Relationships are key: having strong relationships with people will get you far. Why? Because these people may become your future clients or they may help you land a great job.
  2. Bad Language: when having a pitch, make sure it is clear and straight to the point. If there is too much going on, chances are that your story will not be published.
  3. Pitching Errors: Before submitting a story make sure that there are no errors. Make sure you proof read your story several times (have a second eye also) before submitting. This will make the process easier for you and the journalist to submit the story.
  4. Deadlines: Not many people are cautious of the time. Deadlines are extremely important and you have to submit the deadline as soon as possible, even weeks before can be better. This will give the journalist time to edit and possibly submit the story even sooner.
  5. Honesty: When receiving information, know that everyone is not going to be honest. Have a back up plan when you decide to do the “pitch”.
  6. Selling the Story: Know your story but not too much that you have to over sell it. “Don’t sell the product, sell the story.”
  7. Headlines: When writing your headline, keep it short, simple and catchy. “Cut to the chase”
  8. Title your Email Correctly: When emailing a news release or trying to consume some information, make sure your email is professional including the title. This will help you to quickly achieve your goal and it helps your email to not be thought of as spam.
  9. Ask the Journalist: Before you do anything on sending information to a journalist, make sure you ask what would they like to see and what are there pet peeves. This will make it less stressful while trying to release your story.
  10. Have fun with pitching: Love what you do while doing it. This will insure that your work will come out greatly. Pitching can be easy, simple, and fun if you follow all steps.

Follow: Jeff Houck on Twitter


Thank you to Barbara Nixon for having Jeff Houck speak in our PR Writing Class at Southeastern University.

Follow: Barbara Nixon on Twitter

Podcast: Have you tried?

Public Relations/Marketing Podcast

What are podcast?

Podcast- is a series of digital media files (either audio or video) that are released periodically and often downloaded through web syndication.

Where can you listen to Podcast through: You can listen to podcast through your computers media player, Apple I-tunes even through your blackberry.

  • Some podcast are 2 minutes long to 20 minutes long. It all depends on what your interest of podcast is.
  • These podcast have great insight from politics, to breaking news and, of course, to great public relations information   ” THE NEED TO KNOW BASICS OF PR.”

Listening to these podcast will benefit PR Practitioners and PR Students because of many different reasons:

  1. Listening to Podcast as a PR personnel, helps you obtain customer support. Podcast gives one the upper hand in knowing things that are not usually said through networking, internet and radio.
  2. Being a PR Practitioner- podcast can help market press release information for your organization (if it is non-profit).
  3. For PR Students– listening to podcast can help you obtain the newest information on product development and product launching that may affect or benefit your life as a pubic relations writer. For example: Listening to Grammar Girl has helped me to Digitally market myself by using Twitter. Twitter is fast, efficient and a quick communicator to other sources.

While listening to other podcast such as NPR, it has helped broaden my insight towards politics and marketing. In the podcast under “It’s All Politics”: It has made me laugh, and even wonder why do we involve ourselves in such chaotic confusion. This particular podcast goes in details about Presidency; such as Barack Obama and many other political candidates like Sarah Palin.

If you have not started listening to podcast, your missing out on this exciting new trend. Try it, you’ll love it!