Tapping the Web and New Media

Chapter 12

Public Relations Writing and Media Techniques (Sixth Edition) by Dennis L. Wilcox

  • The worldwide adoption towards Internet and the World Wide Web takes less than the adoption of any other mass medium in history.
  • The World Wide Web is the first medium that allows organizations to send controlled messages to a mass audience without the message being filtered by journalist and editors.

The new media & Web have unique characteristics, they are:

  1. Easy updating of material
  2. Instant distribution of information
  3. An infinite amount of space for information
  4. The ability to interact with the audience

“Publicizing and promoting a website are necessary to generate traffic. Print and Internet advertising, e-mail, hyperlinks, and putting the URL on all printed material are some ways to promote a site.”

Blogs have become mainstream in terms of numbers and influence. There are three kinds of blogs, coming from a Public Relations standpoint:

  1. Corporate
  2. Employee
  3. Third Party

Myspace and Facebook are the most popular for social networking sites.

Public Relations professionals need to understand that “traditional” media and “new” media are not mutually exclusive categories.

The traditional media is still alive and well. Regardless of the new media in public relations. The content is in traditional media and it often makes people aware of new products and services.

For more information on “New Media”  Go to this Hyperlink: What is NEW MEDIA?


PROpenMic by Robert French

PROpenMic is a great social network for PR students, faculty, and practitioners. Robert French created PROpenMic specifically for those within the range of being a PR student to practitioner for there benefit of marketing and learning ways to connect throughout the media.

This social network offers a wide variety of connections worldwide. PROpenMic offers your own profile, blogs, forums and much more. Get connected with PROpenMic and start your own profile to take advantage of the many connections.

The connections which I have found that are so useful are:

Also, Check out the ABOUT ROBERT FRENCH section to learn more!

My experience with Twitter

Using Twitter for the past week

Within the last week, using Twitter was a better experience than the previous weeks when I first started using it. I’ve had Twitter for about a year and it was not the same as using it with my class mates. The reason why I say this is because before I did not have many people to tweet to, but now I have people I actually know to tweet to back and forth. Twitter is now fun!  Also, I feel that there is more communication and social networking going on than when I first used Twitter.

I will continue using Twitter to stay updated with current news and current community involvements. Twitter has helped me to stay up to date with current issues in our world. Its kind of funny how it can be useful, and fun all at once.  So, if you have not used Twitter, or thought that its silly… I say give it a try for at least two weeks and follow people who you like. You will see how  Twitter is worth the time.

(Follow me on Twitter)

Social Media: Which ones do you participate in

Which types of social media are you currently participating in, which platforms you use, and why?

The types of social media that I currently participate in are:

  • Mixed Media, such as, designing, blogging and video advertising. Throughout SEU, I have made video advertisements for Student Publications. I have also help design layouts for the Torch Yearbook.
  • I use YouTube, Facebook, Twitter, and MySpace as a form of advertising and even communicating to keep in touch with events, friends and family.
  • Newspaper and Survey’s, I love participating in surveys that are about the issues of this world and local communities. For newspapers, I send requests for topics that I think should be approached and reported.

The platforms I use mostly are Facebook, twitter and wordpress.com for my blogging platforms. I use these particularly because they are appealing to the audience, known mostly to receive feedback about anything quickly and efficiently.

I have learned to advertise in various ways, through just Internet. Usually, when advertisement comes to mind people believe that it can be expensive but not really if you just use sites and links that are media prone.