Top 10 Reasons: Why PR Students Should Blog

10 Reasons Why PR Students should Blog

To blog or not to blog, that is the question? Many PR students wonder if they should start blogging or what’s it like to blog. In this blog, I want to give you my top reasons on why Public Relations students should take that fun and exciting step to blog.

Before I give you the top reasons, I will like you to know that I wondered why should I start blogging?  “I feel like its my own”. Blogging gave me a confident feel to my writing and it feels like my opinion actually matters. YAY to all you bloggers out there!

Now back to the Top Ten Reasons Why PR Students should Blog:

  1. Gives a great Credibility: A public relations person needs to have credibility for support. When it comes to marketing a company, person or a product; having the credibility gives you  “integrity” to gain trust from your primary audience.
  2. Creates an Audience for the future: As a one begins to look for a company or a product to help with its PR, having an audience from just blogging will help you advertise who you are as a writer, which will benefit you as a whole.
  3. Expands your Writing Skills: In order to become a great writer, they say write until you can’t write anymore. The more practice and experience you have in writing , the better your writing skills will become.
  4. Gives a Reference for Resume: A key essential in all interviews is to have plenty of experience in whatever you do. With that in mind, if you feel that your writing is up to par and your confident in it, give them your blog as a reference to gain points in experience.
  5. Keeps you up to date with current events: In this day and age, things are continuously going on. With blogging you can subscribe to other bloggers that blog specifically on news related information. This will become your online source for current events.
  6. May connect you with a possible employer or client: Like any other social site, Blogging connects you with millions of other bloggers that have other PR agencies looking to connect with a possible employer. If they notice your blog, they may ask if you would like to be apart of there company.
  7. Helps you realize what you like to write about: Many of us do not know where to start when it comes to PR. It’s such a broad horizon with so many different opportunities. Utilizing a blog can help you explore many others and gather some ideas of where you’d like start.
  8. Helps  market a  favorite product or person: Blogging is all about the “public opinion”. When you blog as a PR student you are marketing some person or product in some way. With tags to your blog, the search engine links to your personal blog and it will be read by readers who want to hear your opinion towards that product or person.
  9. Helps you to have fun and become creative: Expressing yourself is a great feeling. Why not do so by blogging. As a PR student blogging gives a great opportunity for you to be creative, and have fun with what you are writing about. By being creative you can make or add your own theme that expresses who you are. This will help you to create “you” and  enjoy it as a whole.
  10. Great Use for Networking: As said before, connecting with others through blogging will benefit you. This allows you to network with friends, family, and acquaintances based upon your interests. Networking is a big part of public relations so this is just a plus when it comes to blogging.

From another person’s reason to blog. Here is a great video on Why you should start blogging. Period.

What do you think about my top lists? What are some other reasons why a PR student should start blogging?

Writing Email, Memos, and Proposals

Chapter 14

Book: Public Relations Writing and Media Techniques (sixth edition) by Dennis L. Wilcox

The Challenge of Managing Communication Overload

  • Public Relations Writers not only communicates to a broad audience, they communicate through personal things, such as emails, memos, phone calls, and face-to-face communication.
  • A smart writer follows the basic guidelines which are clarity, completeness, conciseness, courtesy, and responsibility… these things should be in all writings.

Memo’s should be on one page or less and state the key message immediately. A memo has five components: date, to, from, subject, and message.

Email is rapid and cost efficient. It is not, however, a substitute for personal one-on-one communication. Email is less formal than a letter, but more formal than a telephone call.

Increase the effectiveness of email by:

  1. Providing key information in the subject line
  2. Keeping them to 25 lines or less
  3. Using proper grammar, spelling, and punctuation

NOTE: Keeping things simple, short and to the point is a great way to reduce information overload.

Click this link for more detailed information on Chp 14 (in presentation format)

Social Media News Release

Social Media News Release

This video is shares an overview of Social Media News Release from RealWire

What is a Social Media News Release (SMNR)?

Social Media News Releases are a new kind of press releases. SMNR’s are taking advantage of the online and media tools in order to communicate a message to the “online” community. It includes videos; such as YouTube, images, hyperlinks and audio. It’s like blogging from a business aspect yet in a creative fashion.

Some say that Journalist love receiving Social Media News Release’s more than the printed paper version of news releases. Pretty cool, ey!

PR Practitioners should use SMNR’s instead of or in addition to a “regular” news release when they want to reach an online audience. In order for them to do so, they would have to go through the measures of submitting a SMNR to convey their story with their message to their online community. An advantage for PR people in submitting a Social Media Release is allowing the two-way communication between the PR practitioners and the audience.

For examples and more info, Go to the links below:

What do you think about SMNR’s? What are some better examples of Social Media Release’s than the ones shown above?

10 Ways PR Practitioners Can Drive a Journalist Crazy

Journalism & PR Practitioner: Soul mates

Many people see Journalism and PR Practitioners as enemies when really they are people who have to learn how to work hand and hand. But there are some iffy situations where PR Practitioners can bug the Journalist.

Here are 10 Ways they drive Journalist Crazy:

  1. PR Practitioners tend to not have enough background information when it comes to representing a product or service. This confuses and frustrates the journalist while trying to edit and complete the publishing factor.
  2. Journalist believe that PR Practitioners have no clue on what’s “newsworthy” , because they often write about whats in the job description instead of writing whats current and relevant.
  3. Journalist get annoyed with hype words that are unrealistic for news release such as “one of the Best”, they tend to think that PR Practitioners are incompetent and not capable of producing good news.
  4. Journalist also think that PR people have a tendency to twist their story. They forget to sell the story but instead they sell whatever to fit their agenda.
  5. When trying to contact for information or questioning, Journalist notice that PR people are never available and/or they never have a comment.
  6. Deadlines: When publishing a story, journalist have to have a story before the deadline just in case there are needs for rearranging or changing up a story.
  7. Calling: PR people tend to annoy Journalist with repeated phone calls asking why there story was not published.
  8. Gifts can become annoying.. more like “persuasive gimmicks”, that is attached with there news release kits. Seems more like a bargain than presenting a great story.
  9. Over obsessive: Faxes & emails are unnecessary when asking about your news release being published.
  10. Last but certainly not least, Journalist would like PR Practitioners to write the story, not by overly using words, but by giving the meat of the story.

Sources: PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS & 10 Things Journalists Hate About PR Professionals

What are some of your thoughts on this?

Five Steps to MultiMedia Storytelling

Five Steps to Multimedia Storytelling

In this course, taken at NewsU.org, you will learn the basic steps of telling your story with multimedia.

What I learned

By taking this course I learned how multimedia story telling uses certain ways of illustrating a multidimensional graphic. This uses strengths of each medium to tell a story in a way that draws the readers.  In order to do this, you have to use quotes for audio or video, that comes across in still photos etc… One example of this was Death Valley National Park. In this example, they used “dancing rocks” as a nonlinear format that readers can control how the story may go or how they read the story.

What surprised me

I was surprised at how stories can be interpreted and how they can be presented digitally. Most times when telling a story in a multimedia form we tend to get sidetracked by the actual message. Multimedia is more than a digital story, it’s a new way of going beyond print reporting.

I want to know more

I want to know more about the educational advantages of using  multimedia storytelling. How effective is it? Due to our reading habits as Americans, how will this help us to enhance our capabilities to want to read more books or even want to research more. Other than that, this is an amazing course at NewsU.org

~I advise anyone to take this course~

Selecting Publicity Photos & Graphics

Chapter 8- Selecting Publicity Photos and Graphics

Book: Public Relations Writing & Media Techniques- Sixth Edition
By: Dennis L. Wilcox

In this chapter, you can explore the elements that make a good publicity photo or graphic and it also will help explain how to prepare the material for media consideration.

Photographs and graphics are important components of news releases and feature stories. They add interest and variety, and they often explain things better than words alone.

The adage says that a picture is worth a thousand words. A picture in a newspaper or magazine often takes the same space as a thousand words, but it has much more impact.

Digital cameras are now used for publicity photos; such photos can be taken and distributed almost instantly.

A public relations writer should be familiar with the elements of good publicity photo: quality, subject matter, composition, action, scale, camera single, lighting, and color.

PUBLICITY PHOTOS SHOULD BE SHARP, CLEAR, AND HIGH CONTRAST.

Action is important because it projects movement and the idea that something is happening right before the reader’s eyes. Photos with action and informality are more interesting than rigid, posed shots.

Terms

  • Caption all photos sent to the media need a caption.
  • Photo news releases-(PNR) a photograph with a long caption beneath it that tells an entire story
  • Clip art line art and other graphic designs that can be used in public relations materials. Clip art is available on CD and online.

Know that:

Crop photographs to remove clutter and get a tighter focus on the main subject.

Photo captions are short, use present tense to describe the action and provide context.

Charts, diagrams, maps, etc., should be simple, colorful, and uncluttered.

NewsU.org: Language of the Image

NEWSU.ORG

Poynter’s News University is one of the world’s most innovative online journalism training programs ever created.

The Poynter Institute is dedicated to teaching and inspiring journalists and media leaders.

I just took another course from NewsU.org called “Language of the Image”. This course was based on photojournalism.

“Just like stories, there are reasons that some photos are successful and others fall short. When journalists discuss photographs using visual terms, the conversation goes beyond subjective likes and dislikes to address the actual value of the image.”

I believe this course are great for photographers, graphic designers and journalist. You will find this information on NEWSU.ORG where you will be able to can a variety of courses, once you sign-up. Try and it let me know what you think.