Social Media News Release

Social Media News Release

This video is shares an overview of Social Media News Release from RealWire

What is a Social Media News Release (SMNR)?

Social Media News Releases are a new kind of press releases. SMNR’s are taking advantage of the online and media tools in order to communicate a message to the “online” community. It includes videos; such as YouTube, images, hyperlinks and audio. It’s like blogging from a business aspect yet in a creative fashion.

Some say that Journalist love receiving Social Media News Release’s more than the printed paper version of news releases. Pretty cool, ey!

PR Practitioners should use SMNR’s instead of or in addition to a “regular” news release when they want to reach an online audience. In order for them to do so, they would have to go through the measures of submitting a SMNR to convey their story with their message to their online community. An advantage for PR people in submitting a Social Media Release is allowing the two-way communication between the PR practitioners and the audience.

For examples and more info, Go to the links below:

What do you think about SMNR’s? What are some better examples of Social Media Release’s than the ones shown above?


Five Steps to MultiMedia Storytelling

Five Steps to Multimedia Storytelling

In this course, taken at, you will learn the basic steps of telling your story with multimedia.

What I learned

By taking this course I learned how multimedia story telling uses certain ways of illustrating a multidimensional graphic. This uses strengths of each medium to tell a story in a way that draws the readers.  In order to do this, you have to use quotes for audio or video, that comes across in still photos etc… One example of this was Death Valley National Park. In this example, they used “dancing rocks” as a nonlinear format that readers can control how the story may go or how they read the story.

What surprised me

I was surprised at how stories can be interpreted and how they can be presented digitally. Most times when telling a story in a multimedia form we tend to get sidetracked by the actual message. Multimedia is more than a digital story, it’s a new way of going beyond print reporting.

I want to know more

I want to know more about the educational advantages of using  multimedia storytelling. How effective is it? Due to our reading habits as Americans, how will this help us to enhance our capabilities to want to read more books or even want to research more. Other than that, this is an amazing course at

~I advise anyone to take this course~

Jeff Houck with Pitching to the Media

Jeff Houck from Tampa Tribune

Jeff Houck is a food writer for Tampa Tribune and food blogger at The Stew on

On Tuesday, April 5th, I was privileged to hear Jeff Houck speak in my PR Writing Class about “Pitching to the Media’. His experience and knowledge with journalism has helped me to look the “fun” aspect of journalism. Not many people can say how effective and how fun journalism can be. Jeff Houck is a humorous and truthful person whose knowledge towards pitching to the media was very insightful.

Ten things when Pitching to the Media:

  1. Relationships are key: having strong relationships with people will get you far. Why? Because these people may become your future clients or they may help you land a great job.
  2. Bad Language: when having a pitch, make sure it is clear and straight to the point. If there is too much going on, chances are that your story will not be published.
  3. Pitching Errors: Before submitting a story make sure that there are no errors. Make sure you proof read your story several times (have a second eye also) before submitting. This will make the process easier for you and the journalist to submit the story.
  4. Deadlines: Not many people are cautious of the time. Deadlines are extremely important and you have to submit the deadline as soon as possible, even weeks before can be better. This will give the journalist time to edit and possibly submit the story even sooner.
  5. Honesty: When receiving information, know that everyone is not going to be honest. Have a back up plan when you decide to do the “pitch”.
  6. Selling the Story: Know your story but not too much that you have to over sell it. “Don’t sell the product, sell the story.”
  7. Headlines: When writing your headline, keep it short, simple and catchy. “Cut to the chase”
  8. Title your Email Correctly: When emailing a news release or trying to consume some information, make sure your email is professional including the title. This will help you to quickly achieve your goal and it helps your email to not be thought of as spam.
  9. Ask the Journalist: Before you do anything on sending information to a journalist, make sure you ask what would they like to see and what are there pet peeves. This will make it less stressful while trying to release your story.
  10. Have fun with pitching: Love what you do while doing it. This will insure that your work will come out greatly. Pitching can be easy, simple, and fun if you follow all steps.

Follow: Jeff Houck on Twitter


Thank you to Barbara Nixon for having Jeff Houck speak in our PR Writing Class at Southeastern University.

Follow: Barbara Nixon on Twitter


What are Infographics?

  • Infographics are visual showings of data, knowledge and information. Infographics are used to explain basic information to a map, powerpoints, signs, and even technical writing. This helps mathematicians, scientists and professors to explain complexed information in an easier way.

  • Infographics can be useful: By using images as a form of communication. The representation of pictures are very appealing and yet it grasps the learners attention. Infographics are used in magazines, books and newspapers which they come in many forms, visually, such as: charts, graphs, emblems, cartoons, diagrams and illustrations. Any image is okay to use as long as it works effectively to convey data in a way that it fulfills a general purpose.

How to create Infographics:

When trying to create a infographic you have to ask yourself three main questions:  Why? How? and Does it work?

  1. Why? This question is the most important question out of the three. Using WHY, helps you to establish why you want to create the infographic, what is it for and what is your goal? This will help you accomplish the basic reasons to start creating your infographic.
  2. How? After finishing Why, using how will refine your data. Asking how will help figure out the representation of your data.
  3. Does it Work? In this question, it helps you realize whether or not if the outcome of your goal is fit for the infographic or not.

After thoroughly answering all three questions you should be able to judge if the result is favorable or not. I also have other links concerning how to create infographics and how to essentially build an effective infographics:

Let me know if this blog was suitable for you or not.

Creating News Features and Op-Ed

Chapter 7: Creating News Features and Op-Ed by Dennis L. Wilcox

Book: Public Relations Writing and Media Techniques – Sixth Edition

Feature Storyprovide additional background information, generate human interest, and create understanding in a more imaginative way.

Features are considered “soft news” rather than “hard news.”

Feature stories come in all shapes and sizes which all have the potential to:

  1. Provide more information to the customer
  2. Give background and context about organizations
  3. Provide behind-the-scenes perspective
  4. Give a human dimension to situations and events
  5. Generate publicity for standard products and services

The concept of publishing consumer tips and “news you can see” is referred to as service journalism.

Camera ready news releases and features already formatted in column format. Editors insert the material into the layout and prepare the page for offset printing. Camera-ready copy also is called a repro proof.

A Proposal Outline that explains why the magazine should publish the entire article, should include this: 

  • Tentative title of the article
  • Subject and theme
  • Significance. Why is the topic important? Why should readers know about it?
  • Major points.
  • Description of photos and graphics available.

Case study– frequently used in product publicity. They often tell how individual customers have benefited from a company’s product or service or how another organization has used the product or service to improve efficiency or profits.

Application story– focuses on primarily on how consumers can use the product or a service in new and innovative ways.

Research Study– about some aspects of contemporary lifestyles or a common situation in the workplace.

Backgrounders– compliance of information about an organization, a problem, a situation, an event, or a major development. It is given to media to provide a factual basis for news to be published or broadcast.

Personality profiles– in feature writing, a story that focuses on a person of public interest to stimulate reader awareness of that person and/or the organization, product, or service the person represents.

Historical Piece– is a 200-word feature distributed by Fisher Nuts title “The Humble Peanut Has History as Essential Food.”

THE LEAD: News releases usually have a summary lead that tells the basic facts in a nutshell. The name of the organization is in the lead, and readers will get the key information even if the summary is all they read.

Infographics- computer generated artwork used to display statistics in the form of tables and charts.

Preparing Fact Sheets, Advisories, Media Kits, and Pitches

Chapter 6- Preparing Fact Sheets, Advisories, Media Kits, and Pitches

Link to Public Relations Writing & Media Techniques by Dennis L. Wilcox

  • Facts Sheets area brief outline of an event, an organization, or a new product. The purpose is to place basic and supplemental information at the editor or journalist’s fingertips.
  • Media Kit– frequently called a press kit, contains a variety of materials, such as news releases, fact sheets, and photos.
  • Public relations professionals also need to know how to create a media advisory, also called a media alert, which is used to let assignment editors know about a newsworthy event or an interview of opportunity that could lend itself to photo or video coverage.
  • Pitch– making an appeal to an editor or journalist to do a story on your product or service.

Advisories are also called media alerts because they tell assignment editors about upcoming events that they might be interested in covering from a story, photo, and video perspective.

  • EPK’s, or e-kits, are also more versatile than traditional printed media kits, because they can include multiple pieces of information in a variety of formats .

The purpose of a pitch letter is to convince editors and reporters to cover an event or do a story

What makes a story newsworthy?

Story Newsworthy

News can be defined by the word “Newsworthy information”, this is recent events or things taken place at a certain place or time. What I have learned about newsworthy information is knowing what is relevant, clear and precise at that day and time.

There are some things “we” should look at to see if a story is newsworthy:

  • Timing: If the story is from eight days ago and Billy Joe became a senator than it is irrelevant to anyone which makes it not current. News has to be current.
  • Significance: Give us the details on who is affected. i.e. “who was killed” at the time.
  • Proximity: Location- where did this take place, was it near my home etc but not meaning geographical means, just where so and so may have relations and close bonds to a certain area.
  • Prominence– How big is this story? Did my daughter receive a bruise from recess today or did the president just gain access to another world?
  • Human interest– appealing to all audiences. Is this story catching many people’s eyes, not just a few?

Please comment and let me know what you think makes a story newsworthy.