Here is a presentation I’ve made and downloaded to Slideshare.com
You should try Slide Share for presentations. It’s great and easy! (Click here to try it)
Commentary, reflections and opinions about PR issues that I have found are listed below. For other PR connections check out my other blogs titled: PR Connections- Comment on Shelz & Neville Report & PR Connections (Part 1).
Video Titled: Is Public Relations Accreditation Worthwhile?
To read more PR connections, go back to the top of my blog and click the links to my other PR Connections. Thanks for reading and feel free to comment.
To blog or not to blog, that is the question? Many PR students wonder if they should start blogging or what’s it like to blog. In this blog, I want to give you my top reasons on why Public Relations students should take that fun and exciting step to blog.
Before I give you the top reasons, I will like you to know that I wondered why should I start blogging? “I feel like its my own”. Blogging gave me a confident feel to my writing and it feels like my opinion actually matters. YAY to all you bloggers out there!
From another person’s reason to blog. Here is a great video on Why you should start blogging. Period.
What do you think about my top lists? What are some other reasons why a PR student should start blogging?
NOTE: Keeping things simple, short and to the point is a great way to reduce information overload.
Click this link for more detailed information on Chp 14 (in presentation format)
This video is shares an overview of Social Media News Release from RealWire
Social Media News Releases are a new kind of press releases. SMNR’s are taking advantage of the online and media tools in order to communicate a message to the “online” community. It includes videos; such as YouTube, images, hyperlinks and audio. It’s like blogging from a business aspect yet in a creative fashion.
Some say that Journalist love receiving Social Media News Release’s more than the printed paper version of news releases. Pretty cool, ey!
PR Practitioners should use SMNR’s instead of or in addition to a “regular” news release when they want to reach an online audience. In order for them to do so, they would have to go through the measures of submitting a SMNR to convey their story with their message to their online community. An advantage for PR people in submitting a Social Media Release is allowing the two-way communication between the PR practitioners and the audience.
What do you think about SMNR’s? What are some better examples of Social Media Release’s than the ones shown above?
“Publicizing and promoting a website are necessary to generate traffic. Print and Internet advertising, e-mail, hyperlinks, and putting the URL on all printed material are some ways to promote a site.”
Public Relations professionals need to understand that “traditional” media and “new” media are not mutually exclusive categories.
The traditional media is still alive and well. Regardless of the new media in public relations. The content is in traditional media and it often makes people aware of new products and services.
For more information on “New Media” Go to this Hyperlink: What is NEW MEDIA?
Public Relations professionals and journalist have had a long love-hate relationship. With this in mind, two-thirds of journalist do not trust public relations people, but there is also the realization that they are mutually dependent on each other.
In a sense, media depends on public relations professionals. In most mass communications, reporters and editors spend most of their time processing information and not gathering it.
PRWeek conducted a national survey of Journalist and found that almost 60 percent used news releases “all the time” or “often.” Thirty percent acknowledged that they relied more on public relations sources than they did 5 years earlier.
The purpose of public relations is to inform, to shape opinions, attitudes and motives.
Giving gifts such as coffee mugs or T-shirts are Gimmicks that reporters and editors does not easily enjoy receiving.
The major complaint about journalist is that they are sometimes sloppy and they aren’t accurate, nor take the time with their homework.
The bottom line in effective media relations is being accurate, truthful, and providing outstanding services.
For related information on PR VS Journalism: Take a look at 10 ways that PR people can sometimes drive journalists crazy.