Writing for Radio & Television

Writing for Radio & Television

Book: Public Relations Writing & Media Techniques (Sixth Edition) by Dennis L. Wilcox

Radio is not the first mass medium when it comes to advertising for campaigning, events and etc., It lack the glamor and visual fun that television offers.

According to Michelle Wallace, She says, “Radio is the medium the demographics of age, gender, economic standing, and Ideology.”

Radio is based upon sound. So, every radio release must be written for the announcer to easily pronounce and also for listeners to easily comprehend.

Differences between a news release and a radio release are:

  1. In radio release’s, you have to use all caps is the standard way of writing with a double-spaced format. Indicate length of announcement.
  2. News Release’s you have the standard format but not all caps. Also, you do “not” have to indicate the length (30 or 60 sec).

Television is a great way of communication because it gives and shows great elements for sight, sound, motion, and color.

Key Terms

Audio New Release (ANRs) – are more interesting because they include soundbites, music, and sound effects.

Public Service Announcements (PSAs)– are short broadcast announcements used by nonprofit groups and public agencies.

Radio media tours (RMTs)– are a cost-effective way to reach many stations with an exclusive interview over a wide geographic area.

Video news releases (VNRs)– are widely used by TV stations and cable systems

Satellite Media Tours (SMTs)- are widely used in the broadcast industry. For setting up interviews at locations to reinforce a story.


3 thoughts on “Writing for Radio & Television

  1. I really like the layout that you’ve put on this post, it makes reading it very simple to follow and easy on the eyes. Sometimes I have trouble finding the right graphics for a particular post, either because I don’t spend enough time looking for the perfect one, it becomes hard to come up with the right words for a search engine or I just have difficulty thinking of a visual representation for whatever my topic is that day. I think your design for your whole blog works pretty well for you actually.

  2. Pingback: Blog Comments « Ecologne's Blog

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