Writing for Radio & Television
Book: Public Relations Writing & Media Techniques (Sixth Edition) by Dennis L. Wilcox
According to Michelle Wallace, She says, “Radio is the medium the demographics of age, gender, economic standing, and Ideology.”
Radio is based upon sound. So, every radio release must be written for the announcer to easily pronounce and also for listeners to easily comprehend.
Differences between a news release and a radio release are:
- In radio release’s, you have to use all caps is the standard way of writing with a double-spaced format. Indicate length of announcement.
- News Release’s you have the standard format but not all caps. Also, you do “not” have to indicate the length (30 or 60 sec).
Television is a great way of communication because it gives and shows great elements for sight, sound, motion, and color.
Audio New Release (ANRs) – are more interesting because they include soundbites, music, and sound effects.
Public Service Announcements (PSAs)– are short broadcast announcements used by nonprofit groups and public agencies.
Radio media tours (RMTs)– are a cost-effective way to reach many stations with an exclusive interview over a wide geographic area.
Video news releases (VNRs)– are widely used by TV stations and cable systems
Satellite Media Tours (SMTs)- are widely used in the broadcast industry. For setting up interviews at locations to reinforce a story.