Preparing Fact Sheets, Advisories, Media Kits, and Pitches

Chapter 6- Preparing Fact Sheets, Advisories, Media Kits, and Pitches

Link to Public Relations Writing & Media Techniques by Dennis L. Wilcox

  • Facts Sheets area brief outline of an event, an organization, or a new product. The purpose is to place basic and supplemental information at the editor or journalist’s fingertips.
  • Media Kit– frequently called a press kit, contains a variety of materials, such as news releases, fact sheets, and photos.
  • Public relations professionals also need to know how to create a media advisory, also called a media alert, which is used to let assignment editors know about a newsworthy event or an interview of opportunity that could lend itself to photo or video coverage.
  • Pitch– making an appeal to an editor or journalist to do a story on your product or service.

Advisories are also called media alerts because they tell assignment editors about upcoming events that they might be interested in covering from a story, photo, and video perspective.

  • EPK’s, or e-kits, are also more versatile than traditional printed media kits, because they can include multiple pieces of information in a variety of formats .

The purpose of a pitch letter is to convince editors and reporters to cover an event or do a story


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